Johnnie Walker Blue Label Ultra No Further a Mystery
Johnnie Walker Blue Label Ultra No Further a Mystery
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In our quest for that lightest bottle attainable, we took our vision to your group of expert glassmakers. Discovering shapes and glassblowing procedures to minimise glass usage without compromising toughness.
This new, light-weight bottle is a point of exquisite magnificence; but far more importantly, it demonstrates what can be done With regards to lightweighting glass. We are going to carry on applying these learnings across our range, taking far more progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and enhancement have meant that the information obtained is staying applied over the selection of Diageo products and solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a examination-and-master model, planning and Checking out without limitation and imagining what the future of lightweight luxurious packaging could provide.
World Design Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session thinking about the way forward for luxury. With other categories moving towards light-weight – for instance eyewear and significant-effectiveness cycling – we questioned regardless of whether luxury spirits could abide by go well with. “We took our vision to some team of qualified glassmakers and in the course of a five year take a look at-and-understand method gradually discovered how to build stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our pro insights to discover the full variety and character of different whisky flavours.
The result can be an sector-initial that, as well as accomplishing exquisite magnificence, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to lessen the fat of glass Employed in its packaging; an ambition that is certainly aimed at minimizing the amount of carbon emissions affiliated with packaging.3 Although the technology is just not yet available to launch bottles of the bodyweight at scale, completely, the knowledge Johnnie Walker has garnered is presently staying placed on lightweighting tasks through the Diageo portfolio.
Yes—this collectible edition might be requested on the web and transported securely for your doorway with signature affirmation.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s circumstance.
We're listed here when you're prepared to take the plunge with Johnnie Walker and explore cocktail recipes, new solution launches and the newest from our world of whisky.
That is a globally allocated release made from scarce stocks, which includes whisky from ghost distilleries which can be no longer in Procedure. Under 888 bottles were built around the globe.
Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of right to the UKIPO patent register, and fascinated events are invited to ask for a regular royalty totally free, non-special licence from Diageo.
Mentioned plan aims to decrease the weight of glass in Johnnie Walker packaging. This could have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally with regards to output and transport.
Professional whisky tasting normally takes observe. Use our do's and don'ts to demystify the encounter and enjoy your drams in an entire new way.
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Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially produced in distilleries that have considering the fact that closed.
Johnnie Walker set out to progress the website spirits sector by experimenting with lightweight glass for its luxurious whiskies, impressed via the craze in the direction of 'fragile' as an alternative to 'hefty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.